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The ETCs: Dawn Staley and the Superstar Formula

As the 2023-24 women’s NCAA basketball season tips off, Dawn Staley and the University of South Carolina are looking to rebuild a dynasty. Having graduated her full team of starters, Staleywill work with a new crop of talent as they look to reclaim their spot atop the NCAAmountain.

Earlier this fall, Staley sat down with Eddie Gonzalez and The ETCs at the Nike World Basketball Festival. The two-time national championship-winning coach discusses how her program has become known for its production of superstars in players like A’ja Wilson and Aliyah Boston. She breaks down the competitive landscape of vying for recruits in a world with NIL. Additionally, she forecasts Boston’s WNBA future, placing her bets as her emergence of one of the most important players in the game.

Additionally, Staley unpacks some of the bigger issues surrounding the women’s game and how the recent evolution of big-name talent has built it as a big business. She discusses what’s next for network rights around college hoops and the WNBA. And, lastly, Staley makes her case for her signature shoe as the greatest of all time at Nike.

Posted: 11/21/2023 10:37:30 AM by Jordan Davis | with 0 comments