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Market Research


Cheerleading - Total

Consumer Expenditures

Cheerleading Shoes

Participation Info

Core Participation

Casual Participation

Female Participation

Male Participation

Related News

Varsity‚Äôs Antitrust Plaintiffs Ramp Up Battles on Cheerleading Stage (Sportico) The billion-dollar all-star cheerleading industry, long dominated by Varsity Brands, is beginning to see glimmers of a more open market. The cracks of daylight follow a pair of foundational blows: antitrust litigation against the Bain Capital-owned company that’s lumbering through the courts and the disruptions of COVID-19.

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