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Market Research


Cheerleading - Total

Consumer Expenditures

Cheerleading Shoes

Participation Info

Core Participation

Casual Participation

Female Participation

Male Participation

Related News

Varsity Cheerleading Faces Sex Abuse Claims Amid Antitrust Litigation (Sportico) Varsity Spirit, already besieged by a trio of antitrust lawsuits accusing it of operating as an illegal monopoly, is now being made to defend itself against litigation stemming from a child sex abuse scandal in competitive cheerleading.

Varsity‚Äôs Antitrust Plaintiffs Ramp Up Battles on Cheerleading Stage (Sportico) The billion-dollar all-star cheerleading industry, long dominated by Varsity Brands, is beginning to see glimmers of a more open market. The cracks of daylight follow a pair of foundational blows: antitrust litigation against the Bain Capital-owned company that’s lumbering through the courts and the disruptions of COVID-19.

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