Motor Sports

7/3/2026 |  NASCAR “Big Data” lift reverses in return to linear television (Sports Media Watch) In its return to linear television, NASCAR’s recent “Big Data” lift went in reverse.
Last weekend’s NASCAR Cup Series race from Sonoma (Ca.) averaged 1.8 million viewers on TNT and truTV, per the Nielsen “Big Data + Panel” methodology that is now official currency, but 1.9 million per the old panel-only metric that NASCAR is publicizing for its races — marking the first time since the previous race on linear television in May that the “Big Data” figure trailed its panel-only equivalent.

7/2/2026 |  Scott Dixon Departure From Chip Ganassi Racing Confirmed (Fox Sports)

Most people thought that Scott Dixon would retire at Chip Ganassi Racing — his home for nearly a quarter of a century. 

However, that's not the way he will end his career.

Chip Ganassi confirmed Thursday that six-time INDYCAR champion Scott Dixon will not return to the team next season. Dixon’s 2027 landing spot has not been announced, but industry sources indicate he is headed to Arrow McLaren. 

6/27/2026 |  Viewership up for second season of NASCAR on Prime Video (Sports Media Watch) The second season of NASCAR on Prime Video posted an increase in viewership.
Amazon Prime Video averaged 2.29 million viewers for its five-race NASCAR Cup Series package this season, per the Nielsen “Big Data + Panel” data that are the official currency, and 2.0 million per the prior panel-only figures that NASCAR is now publicizing.

6/26/2026 |  Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season (Front Office Sports) NASCAR’s streaming experiment showed positive momentum in the second season of Amazon Prime Video exclusively broadcasting a five-race package.
Cup Series races on Prime Video the past five weekends averaged 2.29 million viewers per broadcast.

6/25/2026 |  'Heat hazard' declared for F1's Austrian GP as Europe battles scorching weather (Fox Sports) SPIELBERG, Austria (AP) — Formula 1 drivers will carry extra cooling gear for this week’s Austrian Grand Prix after “heat hazard” rules were activated as hot weather causes disruption across Europe.