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F1’s McLaren Racing Taps Medallia to Analyze Fan and Employee Feedback (SportTechie) Formula 1 racing team McLaren has partnered with feedback management software Medallia. The company will collect and analyze critiques from McLaren employees and fans to improve team performance, recruitment and employee retention. 

FuboTV Bets on NASCAR, Signs Gaming Deal With the Racing League (SportTechie)

Fubo Sportsbook has reached an agreement with NASCAR to become an authorized gaming operator for the league. The gaming deal is Fubo’s first in auto racing and will see Fubo’s mobile sports betting app promoted at NASCAR race tracks.

ASM Global to bring live entertainment experiences to Nashville Superspeedway (Stadia Magazine) ASM Global has announced that it is partnering with Nashville Superspeedway to deliver major live sports and music experiences including concerts, lifestyle festivals, and drive-thru and walk-thru exhibits in the speedway complex.

F1 broadcast rights go to Now TV in Hong Kong (SportsPro Insider) Hong Kong pay-TV service Now TV has announced that it will broadcast Formula One for the remainder of the 2021 season and the entire 2022 campaign.

ASM Global Enters NASCAR with Nashville Superspeedway Deal (SportsTravel) ASM Global has partnered with the Nashville Superspeedway in a deal that will match the venue management company with the track that hosts events in the NASCAR Cup Series, NASCAR Xfinity Series and the NASCAR Camping World Truck Series. The deal marks the first time ASM Global has entered into a partnership with a NASCAR venue.

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