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5/25/2023 |  Formula 1 Finds a New Way to Advertise on Its Cars (Morning Consult Sports) McLaren has installed digital panels by the cockpit that display different ads during a race. Other teams may follow. 
5/25/2023 |  Iconic Monaco GP Offers Pricey Seating, Including On Yachts (Front Office Sports)

Formula 1 rolls into its most prestigious race of the season this weekend when the Monaco Grand Prix takes over the seaside city-state with the highest GDP per capita of any country in the world.

Red Bull has won every race in 2023 as the circuit heads to Monte Carlo, where cars will race around the world-famous casino seen in James Bond movies, which also sponsors the F1 race. Red Bull’s Sergio Perez is the grand prix’s defending champion, while fellow teammate Max Verstappen won the 2021 event.

As of Thursday afternoon, the cheapest ticket for a grandstand seat on Sunday on F1’s website was $954. If you’d prefer to watch from the water, hospitality companies offer yacht seating on three different vessels for between $2,600-$3,800. VIP terrace packages were going for nearly $5,000.

5/25/2023 |  Indy 500 Approaching Record Numbers As Race Nears (Front Office Sports)

This year’s Indianapolis 500 is set to draw its second-largest crowd this century. 

“We will be pushing the 325,000 range,” Indianapolis Motor Speedway president Doug Boles told Forbes. The record still belongs to the historic 100th running of the race in 2016, which drew 350,000 fans.

This latest predicted number would equal last year’s race, which was the first to run at full capacity post-pandemic after operating at 40% in 2021 and no fans in 2020.

5/24/2023 |  Honda Reenters Formula 1 in Exclusive Deal with Aston Martin (Front Office Sports)

Formula 1’s shift toward sustainability is luring a major engine manufacturer.

Honda announced Wednesday that it will return to F1 in 2026, supplying engines exclusively to Aston Martin in a major step for both companies.

Honda supplied engines to various teams from 2015-21, most recently for Red Bull, which continued to work with Honda in 2022 after engine construction was officially handed over to Red Bull Powertrains.

5/23/2023 |  Camping World To End Title Sponsorship Of NHRA Series (SGB UPDATE)

Camping World reported that the company would not renew its title sponsorship of the NHRA (National Hot Rod Association) drag racing series when its contract ends at the close of 2024.

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