Running

9/10/2024 |  Wales Bonner and Adidas Are Collaborating on a Record-Breaking Marathon Sneaker That Never Released (Footwear News) A record-breaking marathon shoe from long before the standards of PEBA foam and carbon fiber plates is finally releasing for the first time.
The Wales Bonner x Adidas Adios Neftenga will usher in the release of the running sneaker 16 years after it was worn by athletes at the highest level. Ethiopian runner Haile Gebrselassie wore the shoe while breaking his previous world marathon record by 27 seconds at the 2008 Berlin Marathon. For its introduction to the public, the WB Adios Neftenga maintains the same yellow and black colorway worn by Gebrselassie for the feat. 

8/30/2024 |  Takeaways from AP report on perils of heatstroke for runners in a warming world (Associated Press (AP)) As climate change reshapes the way humans live outdoors, it’s affecting the way they play, too. That includes runners, who may find themselves in harm’s way on a warming planet.
They pursue a sport that esteems grit and suffering in pursuit of improvement. Experts told The Associated Press that can be a recipe for heatstroke as the frequency of dangerously hot days in the continental U.S. is expected to grow by roughly one-third by mid-century.

8/30/2024 |  Runners are used to toughing it out. A warming climate can make that deadly (Associated Press (AP)) Carolyn Baker, clad in a neon pink top and matching sunglasses, smiled as she ran the Falmouth Road Race on the shore of Cape Cod, looking around for friends as she neared the end of a race she’d completed more than a dozen times before.
Suddenly, Baker collapsed, as her exertion on a sunny August day sent her internal temperature soaring. As medical volunteers rushed to her aid by plunging her into a tub filled with ice water, they measured it at nearly 107 degrees (41.6 Celsius)..

8/30/2024 |  Asics to Exit Baseball Equipment Biz; Shifts Attention to Running Category (SGB UPDATE) Asics Corp. announced that t is shuttering its baseball equipment business to focus on sneakers, reported first by Bloomberg. The Kobe, Japan-based owner of the Onitsuka Tiger brand will stop selling gloves, bats and other gear in late September 2025, a company spokesperson said Thursday, August 29.
The company is exiting a business that once sponsored LA Dodgers superstar Shohei Ohtani; however, it will continue manufacturing cleats.

8/27/2024 |  On Opens Flagship Store in Milan (SGB UPDATE) On, the Swiss running brand headquartered in Zürich, opened its first retail store in Milan, Italy. The roughly 5000-square-foot space on two levels aligns with the company’s expansion strategy, which operates 37 mono-brand stores in North America, Europe, and Asia, including 20 in China.