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6/20/2024 |  Trending: 2024 Midyear Per Race Participation Increases (SGB UPDATE) RunSignup reported a mid-year update on race trends, showing that pre-race registrations have continued to increase after nearly matching 2019 numbers in 2023. On average, registrations grew 8 percent compared to 2023.  
6/12/2024 |  Abbott World Marathon Majors Partners with Marathon Tours & Travel (SportsTravel) Abbott World Marathon Majors has announced Marathon Tours & Travel as its first official travel agency and tour operator.
MTT’s Six Star hopeful packages will be offered to runners successful in the Abbott WMM draws for a place in the 2024 BMW Berlin Marathon, Bank of America Chicago Marathon and TCS New York City Marathon. Last year, MTT celebrated 45 years of working with the New York City Marathon.
6/10/2024 |  Focus: Olympic athletes turn to diabetes tech in pursuit of medals (Reuters Sports) June 10 (Reuters) - Olympians including Dutch marathon runner Abdi Nageeye are using a new tool they hope will boost their medal chances this summer: tiny monitors that attach to the skin to track blood glucose levels.
Continuous glucose monitors or CGMs were developed for use by diabetes patients but their makers, led by Abbott (ABT.N), opens new tab and Dexcom (DXCM.O), opens new tab, also spy opportunities in sports and wellness.
The Paris Olympics, which start on July 26, are an opportunity to showcase the technology - even though there is as yet no proof it can boost athletic performance.
6/5/2024 |  Global Running Day is Here, but Does It Provide a Boost to Specialty Run Retail? (Footwear News) Global Running Day is here, and the annual celebration of the sport has arrived at a time when the running shoe market is alive and well.
According to new data from Circana’s consumer tracking service, running shoes — one of the hottest categories in the U.S. footwear market in 2024 — is a $7.1 billion business, with the women’s segment growing even faster than men’s and has almost caught up to its size in the past 12 months.
6/4/2024 |  Adidas Reveals the Supernova Prima Running Shoe Featuring the Most Dreamstrike+ Super Foam to Date (Footwear News) Adidas has expanded its Supernova franchise with a running shoe designed with maximum comfort in mind.
The German athletic giant released the Supernova Prima on Tuesday, an everyday running shoe with more of its acclaimed Dreamstrike+ super foam underfoot than any other Adidas running shoe to date — 13 percent more than the Supernova Rise. 

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