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9/7/2021 |  Hydration System Sales Surging; Plus a Few New Ones Hitting Shelves (SGB UPDATE)

Hydration systems are doing more than keeping their users hydrated on the trail and road. They’re also helping retailers’ bottom line with improvements targeting a wide range of outdoor consumers. Innovations like hip hydration packs, retractable hoses, quicker reservoir drying, and easier filling mechanisms have combined to grow the category. Throw in a new marketing push toward versatility, including features making them useful for a range of activities, and it’s moving from niche to a must-have on retailers’ shelves.

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