Hydration systems are doing more than keeping their users hydrated on the trail and road. They’re also helping retailers’ bottom line with improvements targeting a wide range of outdoor consumers. Innovations like hip hydration packs, retractable hoses, quicker reservoir drying, and easier filling mechanisms have combined to grow the category. Throw in a new marketing push toward versatility, including features making them useful for a range of activities, and it’s moving from niche to a must-have on retailers’ shelves.
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