Skiing

1/25/2023 |  Spyder Launches Rental Service (SGB UPDATE) Spyder launched a skiwear rental program to improve the customer experience and in response to new consumption trends. 

1/18/2023 |  Vail Resorts Sees Early Season North American Skier Visits Up 12.5 Percent (SGB UPDATE) It looks like big snow equals big business, at least for ski resort owner and operator Vail Resorts, Inc. The company reported preliminary season-to-date total skier visits were up 12.5 percent through January 8, compared to the 2021/22 season-to-date period.

1/18/2023 |  Atomic Adds Backcountry’s Chris Rubens To Athlete Roster (SGB UPDATE) Atomic, the designer and manufacturer of winter sports equipment, added big mountain freeride skier Chris Rubens to its athlete roster. The new partnership, effective immediately, sees Rubens wearing Atomic skis, boots, bindings, and protection gear for the 2023 winter season.

1/17/2023 |  Bode Miller’s Peak Skis Navigates Boom Times and Climate Change (Sportico)   Three days into 2023, three of the most decorated American ski athletes—Bode Miller, Chris Davenport and Michelle Parker—gather under the sunrise glow at Holloway’s Pretty Good Horse Barn, a ranch in Bozeman, Mont., for an exclusive profile in Footwear News.

12/21/2022 |  Crazy Brand Drops FW23 Ski Touring Collection (SGB UPDATE) Crazy, the Italian performance mountainwear company, released its FW23 line reinforcing the commitment to its “Fast and Light” philosophy with a colorful design. Building on its U.S. momentum, the clothing includes new colors to its Levity Jacket, available October 2023.