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Revo Named Sponsor of 2021-2022 World Pro Ski Tour (SportsTravel) The WPST is viewed in more than 100 million homes and can be seen on CBS Sports Network. The tour will open the 2021-22 season in December featuring top skiers racing side-by-side in a single-elimination bracket format at top ski areas around the United States. Regular tour participants include two-time Olympic gold medalist Ted Ligety, World Championships silver medalist Phil Brown and two-time WPST Overall Champion Rob Cone. Expected on the women’s side are two-time Olympians Laurenne Ross and Alice McKennis Duran.

Endeavor Streaming launches Ski Austria OTT platform (SportsPro Insider) Ski Austria has partnered with Endeavor Streaming, the media solutions arm of the agency giant, to create a new over-the-top (OTT) streaming platform.
The SkiWorldCup.Live direct-to-consumer (DTC) service was debuted ahead of the FIS Alpine Ski World Cup in Soelden, Austria – the opening event of the 2021 winter sports season.

Discovery bags 50-market FIS winter sports broadcast rights (SportsPro Insider) Starting from the 2021/22 season, FIS World Cup events – including every Alpine Ski World Cup race; the Ski Jumping World Cup, Cross Country World Cup, Nordic Combined World Cup; and the governing body’s snowboard, freestyle and freeski World Cup events – will be available to watch on Discovery’s platforms. The deal covers both men’s and women’s events in those competitions.

K2 Sports To Integrate Full Tilt Boots Into K2 Product Collection (SGB UPDATE)

K2 Sports announced plans to integrate its Full Tilt collection of boots into the K2 product line, effective for the 2022/23 ski season.

U.S. Olympic Team Trials for Ski Jumping and Nordic Combined Heading to Lake Placid (SportsTravel) The U.S. Olympic Trials for ski jumping and Nordic combined will be heading to the Olympic Jumping Complex and Mount Van Hoevenberg in Lake Placid, New York, on December 24–25. The announcement was made by the Olympic Regional Development Authority.

Historic Squaw Valley ski resort changes derogatory and offensive name (USA TODAY)

A year ago, the Squaw Valley board of directors decided they needed to change the name of the ski resort in Lake Tahoe.

Palisades Tahoe Chosen as New Name for California Ski Resort (SportsTravel)

The ski resort that hosted the 1960 Olympic Winter Games in California has been rebranded to Palisades Tahoe, bringing both mountains of the former Squaw Valley Alpine Meadows together under one unified name after a 2020 commitment by the resort to rename the destination after research into the historical and current usage of the word “squaw” and discussions with the local Washoe Tribe.