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6/7/2024 |  Can tennis, pickleball and padel co-exist? The folks in charge of the French Open think so (Associated Press (AP)) PARIS (AP) — Amélie Mauresmo removed her black blazer and prepared to get into the swing of things on the grounds of the French Open. Tennis, anyone? Nope, not on this day.
Instead of a racket, Mauresmo — a two-time major champion and former No. 1-ranked tennis player — was holding a paddle Thursday and giving pickleball a whirl for the first time. She was taking part in a demonstration on one of three temporary courts at Roland Garros set up atop a patch of red clay used last week for the Grand Slam event she oversees as tournament director. 
6/6/2024 |  Game-Set-Match to Open Second Tennis + Pickleball Store in Vegas (SGB UPDATE) One of the largest rackets sports retailers in the U.S., Game-Set-Match, Inc., announced plans to open a second store in the Las Vegas Valley.
Plans for the new store include a soft opening in the Fall of 2024, pending store construction timing, with a full-scale grand opening in the Spring of 2025. The new store will be located at 2273 N. Green Valley Parkway, in Henderson, NV.
The Henderson location will be the fifth retail store for Game-Set-Match, Inc., celebrating 35 years in business. Since its founding in 1989, the company has “become one of the top five brick-and-mortar tennis stores in the U.S.”
5/22/2024 |  It’s not your imagination. Pickleball courts are everywhere (CNBC Sports)
  • Over the past seven years, the number of outdoor public park pickleball courts in major cities has skyrocketed 650%, according to a new report by the Trust for Public Land.
  • Courts have become big business as franchises, country clubs and fitness clubs build and convert space.
  • Companies like Life Time and Invited Clubs boast hundreds of courts across the country. 
5/7/2024 |  Life Time fitness leans into pickleball with Lululemon partnership, new courts and more (CNBC Sports)
  • Life Time fitness is trying to grow its brand by investing in America’s fastest-growing sport, pickleball, and expanding its offerings.
  • The upscale fitness company has teamed up with Lululemon, naming it as an official apparel partner of Life Time pickleball and tennis.
  • It also has partnerships with tennis legend Andre Agassi and top-rated pickleball player Ben Johns to grow the sport further.
4/22/2024 |  Pickleball Kingdom Signs Multi-Location Deal in Utah (SGB UPDATE) Pickleball Kingdom, the indoor pickleball franchise, expanded into Utah, led by John Peterson and Kaleb Scholes.
“We’re thrilled to introduce Pickleball Kingdom to Utah through our multi-location deal,” said Ace Rodrigues, founder and CEO of Pickleball Kingdom. “Utah has a thriving community, and we’ve received countless requests from the great state of Utah to open Pickleball Kingdom locations there. We know that Kaleb Scholes and John Peterson are the perfect leaders to champion the sport in this region.”

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