Pickleball

5/23/2023 |  Vacant Arizona big-box store will become nation's first "Picklemall" (AXIOS Sports) Arizona Mills will become the first "Picklemall" in America when one of its vacant big-box stores transforms into 24 championship-style pickleball courts this July.
State of play: Billionaire Major League Pickleball founder Steve Kuhn is funding the conversion of 50 vacant department stores and strip malls into top-tier pickleball facilities across the country over the next two years.

5/19/2023 |  The Hot New Trophy Asset: A Pro Pickleball Team (Morning Consult Sports) An A-list cast of billionaires and celebrities is hungrily snapping up stakes in the nation’s fastest growing sport.

5/17/2023 |  Billionaire Marc Lasry, who sold his stake in the Milwaukee Bucks, sees pickleball offering a better return than investment in the NBA (Business Insider) Billionaire investor Marc Lasry has shifted from the basketball court to the pickleball court — and sees it as a money-making move. The co-founder of Avenue Capital Group told Bloomberg Television he believes his investments in pickleball and other upstart sports leagues could offer a higher return than those in NBA teams.

5/16/2023 |  Amazon Prime signs on to stream professional pickleball tournaments (CNBC Sports) The PPA Tour's 20-plus tournaments can be seen across a variety of platforms that also includes ESPN, ABC, Fox, CBS, YouTube, the Tennis Channel and FanDuel.

5/15/2023 |  Pickleball is replacing Bed Bath & Beyond and Old Navy at malls (Morning Consult Sports) Pickleball is coming to your local mall, replacing shuttered Bed Bath & Beyond, Old Navy, and Saks Off 5th stores. It may seem like a strange strategy, but the match offers benefits to both mall owners and pickleball players.