Exercise/Fitness

10/3/2025 |  Gymshark to Open First U.S. Location (SGB UPDATE) UK-based Gymshark will open its first permanent U.S. location on October 11 at Roosevelt Field shopping center in Garden City, N.Y. It comes ahead of Gymshark’s flagship opening on Bond Street in the NoHo area of Manhattan later this year.

10/1/2025 |  Puma Extends Partnership with Hyrox Series to 2030 (SGB UPDATE) Puma both renewed and extended its partnership with Hyrox, the World Series of Fitness Racing, until 2030. As part of the agreement, Puma will provide official sportswear for the race series, including shoes with Nitro technology, be the exclusive title partner for the Hyrox World Championships and signed three additional elite Hyrox athletes as global brand ambassadors.

10/1/2025 |  Peloton Introduces Commercial Equipment Line (SGB UPDATE)

Peloton launched its Pro Series line of commercial equipment, which includes the Tread+ Pro, the company’s first commercial treadmill. The new lineup is designed for commercial fitness operators to provide an all-in-one workout experience within a compact footprint.

The lineup is the first offering from Peloton’s recently formed Commercial Business Unit, which combines Peloton’s hardware, software, coaching, and community “with the extensive reach and support of Precor, one of the largest global commercial fitness equipment providers,” the company said in a media release.

9/30/2025 |  Pvolve Enters Las Vegas Market with Local Business Leader Opening Two Franchise Locations (SGB UPDATE) Pvolve signed its first franchise agreements in the Las Vegas suburbs. Jennifer LaFrance, a business leader in Vegas and a lifelong fitness enthusiast and 16-time marathon finisher, will open two new studios in the Summerlin and Henderson neighborhoods, marking the brand’s entry into the Nevada market.

9/26/2025 |  EXEC: Mindbody Survey Finds Fitness Industry Professionals Upbeat About 2025 (SGB UPDATE) Mindbody’s 2025 State of the Industry Report finds that, despite economic uncertainties, nearly three-quarters (72 percent) of operators in the fitness space are confident about their performance this year, signaling that wellness has shifted from a luxury to a lifestyle priority. AI-driven innovation and favorable fitness trends are also seen as factors boosting confidence.