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7/23/2025
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Nike Hits 10-year Mark for Metcon With Its Most Stable, Durable Cross-training Sneaker Yet
(Footwear News) Nike will soon reach double digits for the Metcon, the cross-training sneaker franchise ubiquitous among gym-goers.
The Nike Metcon 10 comes in a decade into the series’ existence as the brand’s most stable and durable sneaker yet. ReactX cushioning, employed in some of Nike’s top running shoes, makes its entry into the Metcon universe in a bid for comfort and explosiveness and is paired with a lighter, reengineered Hyperlift plate at the heel for stability.
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Conquer Padel Inks First Official Padel Franchise Deal in the U.S.
(SGB UPDATE) Conquer Padel has secured a franchise agreement with fitness industry leaders Alex, Greg and Robert Baker, marking the first official padel franchise in the U.S and “a major milestone for the sport’s nationwide expansion.”
7/22/2025
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EoS Fitness Secures Equity Investment from Performance Equity Management
(SGB UPDATE) Performance Equity Management, LLC (PEM), a private equity firm, has made a new investment in EoS Fitness (EoS) following the fitness chain’s May acquisition by private equity firm TSG Consumer.
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Echelon Fitness Acquires B2B Fitness Streaming Platform
(SGB UPDATE) Echelon Fitness, which manufactures a range of connected fitness products, has acquired Fortë, a B2B fitness streaming platform that enables gyms, boutique studios, influencers, and sports organizations to launch live and on-demand fitness programs.
7/18/2025
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Stretch Zone Opens Third Location in Connecticut
(SGB UPDATE) Stretch Zone, a nationwide franchise with over 300 locations across 40 states, opened its third location in Mystic, CT. The fitness boutique also has locations in Darien and Westport, CT, respectively.
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