Wrestling

WWE’s WrestleMania Does 2.2B Social Impressions, Outperforms SB LVI (Front Office Sports) WWE’s flagship event created quite a stir on the internet, according to newly released statistics. WrestleMania 38 recorded 2.2 billion social media impressions, 1.1 billion video views, 87 million engagements, and 13.1 million hours of video watch time, per WWE and digital analytics firm Conviva.

WWE and Fanatics ink broad deal covering ecommerce, collectibles and NFTs (SportsPro Insider) World Wrestling Entertainment (WWE) has signed a long-term licensing agreement with Fanatics, which covers the sports retail giant’s owned ecommerce, merchandise, trading cards and non-fungible token (NFT) subsidiaries.

Fanatics Launches ‘First-Of-Its-Kind’ Experience With WWE (Front Office Sports) Fanatics is adding WWE to its roster in a long-term deal that will see the latter work with Fanatics Commerce, Fanatics Collectibles, and Candy Digital, the company’s NFT division. 

‘We’ve always been ahead of the curve’: How WWE has established itself as a sports technology pioneer (SportsPro Insider) In 2022, it’s strange if a major entertainment group, broadcaster or sporting property either hasn’t launched a direct-to-consumer (DTC) platform or isn’t considering doing so. But back in 2014, WWE Network was seen as a risk.

Tony Khan Announces Purchase Of Ring Of Honor (Forbes SportsMoney) AEW President Tony Khan announced he has purchased Ring of Honor.
"Today, I signed a deal. I just became the new owner of Ring of Honor!" said an enthusiastic Khan to a loud pop. Khan noted this would be a big week with more news to come.