Bicycling

11/21/2025 |  Israel-Premier Tech is rebranding as NSN Cycling Team from 2026 with new base in Spain (Associated Press (AP)) BARCELONA (AP) — The Israel-Premier Tech cycling team has found a new name and will race as the NSN Cycling Team from next year onward.
The team had said last month it would rebrand and move away from its Israeli identity after being repeatedly targeted by pro-Palestinian protesters during the Spanish Vuelta and later excluded from a race in Italy. It will now move to Spain after international sports and entertainment company NSN (Never Say Never) said it was taking over the team structure alongside Swiss-based global investment platform Stoneweg. The team will be based in Barcelona and Girona, which is a popular hub for professional cyclists.

11/21/2025 |  Felt Bicycle Sold To Spain-Based Management Team (SGB UPDATE) Pierer Mobility Group reached an agreement to sell Felt Bicycles to its Spain-based management team and minority shareholders, Florian Burguet and Cesar Rojo.
In late 2023, Pierer Mobility Group announced plans to sell the Felt Bicycles and R Raymon bike brands as part of a divestment of its non-e-bike business, enabling the Austrian-based company to focus on its core e-bike and motorcycle brands.

11/20/2025 |  EXEC: TSG International Fine-Tunes Distribution Network by Uniting Northern Europe and UK Regions (SGB UPDATE) TSG International AG is further strengthening its Northern European footprint by consolidating its sales operations in Denmark and the UK under its distribution partner, JustSupreme ApS, and expanding into Ireland and Iceland, also under JustSupreme.

11/19/2025 |  Aventon to Expand into German Market in Spring 2026 (SGB UPDATE) Aventon, the California-based e-bike and cycling product manufacturer and distributor, announced plans to expand globally with its entry into the German market for Spring 2026.
Backed by a German team, the launch includes a dedicated DTC website, local dealers and market-specific e-bike models and categories.

10/28/2025 |  EXEC: Shimano’s Nine Month Earnings Impacted by Still High Bike Inventory Levels (SGB UPDATE) Shimano, Inc. reported that sales grew in the mid-single digits over the past nine months, with similar gains across both its Bicycle Components and Fishing segments. Earnings declined amid margin pressures, with its Bicycle Components segment continuing to be impacted by elevated inventory levels in the marketplace, including in North America and China.