Bicycling

Women’s Tour de France signs up Discovery and NTT as broadcast and tech partners (SportsPro Insider) Race organiser the Amaury Sporting Organisation (ASO) has appointed Marion Rousse as race director and secured connected fitness platform Zwift as title sponsor for the inaugural edition of the relaunched ‘Tour de France Femmes’, due to be held next year

Tour de France brings in Santini as yellow jersey supplier (SportsPro Insider)

The agreement with event organiser Amaury Sport Organisation (ASO) will kick in from 2022 and sees Santini replace French company Le Coq Sportif which, in turn, took over from Nike in 2011.

UCI to Stage Cycling Esports World Championships in Futuristic New York (SportsTravel)

UCI, the international cycling federation, will partner with the indoor fitness platform Zwift to host the 2022 UCI Cycling Esports World Championships on a course set in futuristic New York.

Decathlon Signs On As Official Partner Of Cofidis Cycling Team (SGB UPDATE)

Starting January 1, 2022, Decathlon will return to the professional cycling circuit with the UCI World Tour Cofidis cycling team as the official supplier of performance cycling apparel and activewear for the Cofidis men, women and para-cycling teams.

The Pro’s Closet To Merge With The Radavist (SGB UPDATE)

Founded by John Watson, The Radavist provides information and photographs about cycling and related outdoor activities. The combined companies will provide expanded content and merchandise offerings, according to a press release.