Bicycling

12/24/2025 |  Hiplok Adds Coast 2 Coast for U.S. Distribution (SGB UPDATE) Hiplok, the U.K.-based bike and motorcycle security brand, has appointed Coast 2 Coast as the company’s U.S. distributor for its bike lock and storage line.
Based in California, Coast 2 Coast works with independent bike retailers nationwide and represents a portfolio of premium cycling brands.

12/19/2025 |  EXEC: Giant Group Updates Market on Phase 2 Moves and CBP Actions (SGB UPDATE) Giant Group (Group) has reportedly submitted its formal Petition for Modification of the Withhold Release Order (WRO) and evidence of its Corrective Action Plan (CAP) to U.S. Customs and Border Protection (CBP), striving for the fastest possible revocation of the WRO. After receiving Giant Group’s Petition, CBP agreed to hold an in-person meeting in mid-December with Giant Group’s senior management regarding the Group’s progress.

12/17/2025 |  EXEC: Rad Power Bikes Seeks Quick Sale After Filing for Bankruptcy Protection (SGB UPDATE) E-bike maker Rad Power Bikes (RPB) has filed for Chapter 11 bankruptcy protection as part of a plan to sell the business within the next 45 to 60 days. The filing was executed in the U.S. Bankruptcy Court for the Eastern District of Washington in Spokane.

12/9/2025 |  EXEC: Yélo Bike Club Ltd. Assumes Distribution of Tune Bike Components (SGB UPDATE) Yélo Bike Club, Ltd. has assumed U.K. distribution for Tune’s line of lightweight bike components, effective December 1.
Based in Manchester, England, Yélo is said to be a “multi-disciplinary company operating within the cycling sector.”
“Founded in 2023, Yélo has grown to become a major player in the U.K. cycling market by “breaking new ground in the industry through an innovative business model that sets them apart from traditional distributors,” the company said in a media release.

11/21/2025 |  Israel-Premier Tech is rebranding as NSN Cycling Team from 2026 with new base in Spain (Associated Press (AP)) BARCELONA (AP) — The Israel-Premier Tech cycling team has found a new name and will race as the NSN Cycling Team from next year onward.
The team had said last month it would rebrand and move away from its Israeli identity after being repeatedly targeted by pro-Palestinian protesters during the Spanish Vuelta and later excluded from a race in Italy. It will now move to Spain after international sports and entertainment company NSN (Never Say Never) said it was taking over the team structure alongside Swiss-based global investment platform Stoneweg. The team will be based in Barcelona and Girona, which is a popular hub for professional cyclists.