Hunting/Shooting

6/2/2025 |  Woox Hires Elite Outdoor Sports to Expand U.S. Representation (SGB UPDATE) Woox, the manufacturer of rifle stocks, knives, axes, and accessories based in Hickory, NC, has retained Elite Outdoor Sports, based in Alta, WY, for representation in the hunting and shooting sports channel.

5/7/2025 |  ZeroTech Optics USA Adds Elite Outdoor Sports to Expand Reach in U.S. (SGB UPDATE) ZeroTech Optics USA has tapped Elite Outdoor Sports to expand its reach across key regions in the U.S. market. Elite Outdoor Sports will represent ZeroTech Optics USA in Southern California, Arizona, New Mexico, Colorado, Montana, Wyoming, Michigan, Indiana, Ohio, Pennsylvania, New York, New Hampshire, Massachusetts, Maryland, Delaware, New Jersey, Connecticut, Rhode Island, and Utah.

5/5/2025 |  NSSF: Adjusted NICS Background Checks Decline Again in April 2025 (SGB UPDATE) The National Shooting Sports Foundation (NSSF) reported that the April 2025 NSSF-adjusted National Instant Criminal Background Check System (NICS) figure slipped 3.4 percent year-over-year.
NSSF-adjusted NICS were 1,174,29, compared to the October 2023 NSSF-adjusted NICS figure of 1,216,116.

5/3/2025 |  Winchester Ammo Expects Q2 Gain After Q1 Sales Dip on Commercial Ammo Decline (SGB UPDATE) The Winchester Ammo segment of Olin Corporation produced $388.0 million in sales in the first quarter, compared to $409.4 million in the 2024 first quarter. The sales decrease was primarily due to lower commercial ammunition sales, partially offset by higher military sales and military project revenue.

4/28/2025 |  Chattanooga Shooting Supplies to Distribute Diamondback Firearms (SGB UPDATE) U.S. firearms distributor Chattanooga Shooting Supplies (CSSI) has added Diamondback Firearms to its list of firearm brands.
Diamondback Firearms, a family-owned and operated company, is known for manufacturing performance firearms that are 100 percent Made in the USA. With all production handled in-house, Diamondback ensures precision engineering, craftsmanship, and rigorous quality control at all stages of the manufacturing process. By sourcing all parts domestically, the company reinforces its commitment to American workers and quality assurance.