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1/22/2025 |  Smith & Wesson Launches Official E-Commerce Store (SGB UPDATE) Smith & Wesson Brands, Inc., the designer and manufacturer of firearms, announced the launch of its e-commerce platform, the Smith & Wesson Online Store.
1/21/2025 |  EXEC: Winchester Ammo to Acquire Ammo Inc.’s Small Caliber Manufacturing (SGB UPDATE) Olin Corporation, the parent of Winchester Ammunition, has entered into a definitive agreement with Ammo, Inc. to acquire the company’s small-caliber ammunition manufacturing assets for a purchase price of $75 million, funded using available liquidity. The assets will become part of Olin’s Winchester Ammunition business.
1/17/2025 |  Sticky Holsters Expands Representation with SLA Outdoors (SGB UPDATE) Sticky Holsters, the U.S. manufacturer of concealment holsters and outdoor products, announced a new partnership with SLA Outdoors to provide sales representation across the Midwest and MINK states (Missouri, Iowa, Nebraska, and Kansas).
Sticky Holsters aims to strengthen its presence and customer service in these regions, leveraging SLA Outdoors’ industry expertise.
1/16/2025 |  Traditions Performance Firearms Taps Indie Sales Agency for Western U.S. (SGB UPDATE) Traditions Performance Firearms has hired the Morton & Associates sales representative agency, effective January 1., 2025
“Founded in 1968, Morton & Associates brings over 50 years of experience and a well-established presence in the outdoor market,” the company said in a media release. “Morton and Associates will represent Traditions in the western states to key retailers, distributors, and buyers while also working to expand Traditions business in this part of the country.”
1/16/2025 |  Fiocchi Ammunition Adds Murski-Breeding Sales as Newest Rep Group (SGB UPDATE)

Fiocchi Ammunition has tapped Murski-Breeding Sales (MBS) as the newest rep group for Fiocchi and Baschieri & Pellagri products. The company said this strategic collaboration “reflects Fiocchi’s commitment to enhancing its market presence and delivering superior service to retailers and consumers nationwide.”

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