SMA Interactive is a premium service, allowing users to create their own analytical tables from SMA’s database. SMA Interactive enables users to compare how well a brand performs within a particular demographic segment of the total fan base relative to how the same brand performs among all fans in the same sport category.
Since 2017, SBRnet has been conducting our proprietary consumer sports fan study twice yearly. These consumer surveys were conducted online among a representative panel of U.S. consumers ages 13 or older. For the first time, SBRnet is making the raw, weighted data available for deep analysis and use with modern data platforms like Tableau, R , Python and Excel.
The Brand Share Index is a proprietary analysis and insight derived from SBRnet’s Annual Fan and Consumer Brand Studies. It combines sports fan preferences for their favorite teams and marries it together with their brand preferences across a wide variety of key categories.