Contact us by filling out our Contact Form or call 561-990-5590
 

Basketball

Market Research

Participation

Basketball - Total

Imports

Basketballs

Premium - Fan Studies

Premium - Brand Share Index

Participation Info

Core Participation

Casual Participation

Female Participation

Male Participation

Related News

10/17/2025 |  Western Conference teams dominate NBA championship betting with season on the horizon (Associated Press (AP)) LAS VEGAS (AP) — The Western Conference is so loaded that its championship might be the real NBA Finals, at least if all the betting money pouring in on those teams is any indication.
Of the top seven potential NBA champions that would be bad financial news for BetMGM Sportsbook, six reside in the West. Miami, at 200-1 odds, is the lone Eastern Conference team that the book would not be pleased see hold up the Larry O’Brien Trophy.
10/17/2025 |  WNBA All-Star Game returns to Chicago in 2026 at United Center (Associated Press (AP)) EW YORK (AP) — The WNBA All-Star Game is returning to Chicago in 2026 and will be played at the United Center, the league said Thursday.
The game will be played on July 25, with the 3-point contest and Skills Challenge taking place the day before. The plans are contingent on the league getting a new collective bargaining agreement in place. The current one expires at the end of the month and the two sides are far apart.
10/17/2025 |  College basketball rankings: Michigan State, Auburn among teams in AP Top 25 who could miss NCAA Tournament (CBS Sports) In every college basketball season since 2012, at least one team that began the season ranked in the AP Top 25 has failed to reach the NCAA Tournament. In the past three years alone, there were 13 teams ranked in the preseason that didn't reach March Madness.
10/17/2025 |  NBA Franchise Player rankings: Each team's top player in 10 tiers, from superstars to still searching (CBS Sports) Being a franchise player can be tricky business -- for the player and the NBA franchise. Finding the proper match where the union is solid and neither side has a wandering eye can be complicated. Ahead of his 11th season, Nikola Jokić recently said "my plan is to be a Nugget forever." That represents the best-case scenario in a fickle business -- two sides that can't imagine being without each other.  
10/17/2025 |  Former Auburn coach Bruce Pearl, Robbie Hummel join CBS Sports' college basketball coverage as analysts (CBS Sports) CBS Sports is adding to its deep roster of announcers with the additions of former Auburn coach Bruce Pearl and former Purdue player Robbie Hummel. Pearl and Hummel will both call regular-season games and contribute to studio coverage for the network. 

See More News