Basketball

5/26/2023 |  LSU champion Angel Reese becomes brand ambassador for Mielle Organics (Gist Sports, The) Angel Reese is giving new meaning to Barbiecore. On Tuesday, the LSU basketball champ became a brand ambassador for Black-founded Mielle Organics, Reese’s first major beauty deal on an ever-growing list of sponsors.

5/26/2023 |  Four Boston Celtics players score in double-digits to force Game 6 (Gist Sports, The) Don’t look now, but there might be some magic in the making in the Eastern Conference (EC) Final. Fighting back from the brink of elimination, the Boston Celtics are still alive after last night’s enormous Game 5 win.

5/25/2023 |  Chinese basketball legend Yao Ming steps down as head of national league (Associated Press (AP)) Former Houston Rockets star Yao Ming has stepped down as head of China’s struggling national basketball league. An eight-time NBA All-Star, Yao had been leading efforts to commercialize the top-tier 20-team Chinese Basketball Association Management Company since his appointment in 2017.

5/24/2023 |  The Boston Celtics stave off elimination in Game 4 against the Miami Heat (Gist Sports, The) Throw that broom back in the closet, because, as you read, the Boston Celtics prevented an unprecedented Conference Finals double-sweep last night just 24 hours after the Denver Nuggets dusted away the LA Lakers.

5/24/2023 |  NBA TEAMS SOAK UP RECORD $1.4 BILLION IN TEQUILA, TECH SPONSORSHIPS (Sportico) The NBA’s 30 teams secured $1.4 billion in sponsorship revenue during the 2022-23 season, a 10.5% increase compared with the prior campaign, according to a new report from SponsorUnited, which also found that teams’ total volume of deals collectively increased 3.5% year over year. Banks and credit card companies led the teams’ sponsorship deals with $289 million, up 9% year over year, per the report.