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12/12/2022 |  Swimming Organization FINA Re-brands as World Aquatics (Sportico)   FINA has governed the sport of swimming for the International Olympic Committee and for global events for more than 100 years, but the organization has adopted a new name, World Aquatics, along with a revamped schedule, logo and mission for its athletes. The changes were approved by its 209 member federations ahead of the 16th annual World Swimming Championships in Melbourne, Australia this week, where swimmers are competing for $2.1 million in prize money.
12/12/2022 |  FINA Rebrands as World Aquatics in New Chapter for Governing Body (Sportico) FINA, the Fédération Internationale de Natation, has rebranded itself World Aquatics following a vote at the Extraordinary General Congress.
The launch of the World Aquatics brand arrives after a series of major reforms that hope to increase engagement with participants and audiences. The new World Aquatics brand will be rolled out at the first events of 2023 and rebranded social media platforms have already been created. A new website will be launched in conjunction with the World Aquatics Championships next summer.
10/24/2022 |  Olympic Swimmer Cody Miller on Becoming a Content Creator, Starting His YouTube Channel, Launching an NFT Marketplace (SportTechie) Swimmer Cody Miller won two medals at the 2016 Rio Games: a bronze in the 100-meter breaststroke and a gold as part of the 4x100 medley relay team that set an Olympic record. He’s also earned another six medals in short- and long-course world championships, setting a few individual American records and relay world records in the process.
8/11/2022 |  Birmingham 2022 delivers record 57.1m BBC streams (SportsPro Insider) Coverage of the Birmingham 2022 generated a record 57.1 million streams on the BBC digital platforms, setting a new record for the Commonwealth Games.
That figure also represents a more than six-fold increase on the UK public service broadcaster’s number of streams from the previous edition of the Commonwealth Games. Although, it should be noted that the last event in 2018 was held in Australia – a very different timezone.
For Birmingham 2022, a total of 28.6 million viewers tuned in via the BBC’s linear channels. Viewership peaked at 6.6 million viewers ahead of the women’s 100m backstroke and men’s 100m breaststroke final, while the opening ceremony drew a five-minute audience peak of 5.2 million.
7/13/2022 |  USA Swimming Reveals 2023 Domestic Event Calendar (SportsTravel) USA Swimming has announced the dates for its domestic competitions for the 2023 calendar year, although locations for some are still being finalized and will be announced in the coming months.

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