Tennis

Billie Jean King Cup serves up Gainbridge title sponsorship deal (SportsPro Insider) The International Tennis Federation (ITF) has named insurance brand Gainbridge as the new title sponsor of the annual Billie Jean King Cup international women’s team tournament.
The Group 1001 subsidiary replaces French bank BNP Paribas, the competition’s naming rights partner since 2005, signing a six-year agreement. 

Roger Federer Talks About Life After Tennis (Wall Street Journal) As for tennis, the gentleman legend has closed the book. I met Federer Saturday in a small office on the ground level of the O2 Arena, where, the prior night, he’d played the final match of his career, a doubles loss alongside his rival turned pal, Rafael Nadal. Federer was still dressed in his blue Team Europe sweatsuit, but his competitive career was officially over, at age 41.  

Greatness Skipped a Generation During Tennis’s ‘Big Three’ Era (Wall Street Journal) The era of the “Big Three” in men’s tennis ended last week with a farewell post on Roger Federer’s Instagram account. To tell you how long he had been around, Federer had 16 major titles by the time Instagram was invented.

Roger Federer says retirement is ‘right decision’, will play doubles Friday in Laver Cup (AXIOS Sports) Roger Federer’s swan song is set for Friday at the Rod Laver Cup in London, where he will play a doubles match, perhaps alongside his longtime rival Rafael Nadal.

Starting at Love: How SwingVision Helped a Tennis Novice Make Improvements Thanks to Immediate Data and Analysis (SportTechie) Tennis balls were a big part of my childhood. They were versatile—a soft alternative for backyard baseball, a bouncy ball to throw off the wall, a centerpiece for an imaginative new contest—and, in our family, they were abundant. My mother’s cousin was a longtime tennis teaching pro who kindly gifted us bags stuffed with a hundred tennis balls.