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Related News

11/29/2022 |  Union Binding And Capita Snowboarding To Open European Sales Structure (SGB UPDATE)

Union Binding Company and Capita Snowboarding will open a new European sales hub in Milano, effective January 1, 2023.

Based in the business and university district of Bicocca, the office will be the headquarters of its European and Italian sales and marketing management team and also a hub for technical and web integration for both brand channels.

6/13/2022 |  Full Stack Supply Acquires Snowboard Brand United Shapes (SGB UPDATE) Full Stack Supply Co. (FSSC) announced the acquisition of the United Shapes brand from Chiller USA Outfitters. The terms of the deal were not disclosed.
4/20/2022 |  Chloe Kim And Her Dog, Reese, Partner With Purina Pro Plan To Challenge People To Get Active With Their Dogs (Forbes SportsMoney)

Chloe Kim, a pro snowboarder, and her dog, Reese, a Miniature Australian Shepherd, both have reputations for being highly active. From October through March in any given season, Kim is training and competing on snow to maintain her position as the best women’s halfpipe snowboarder in the world, defending her Olympic gold medal in halfpipe from the 2018 Pyeongchang Games at the Beijing Olympics this February.

3/17/2022 |  Why Producing Live Snowboarding Events Is So Difficult—And What We Can Learn From The Beijing Olympics (Forbes SportsMoney) On a recent episode of The Tonight Show Starring Jimmy Fallon, Ben Stiller described his experience catching some of the men’s snowboard slopestyle final from the 2022 Winter Olympics. As he admitted, he had no institutional knowledge of the sport going in, but by the end of the contest, he was invested in the outcome—namely, the judging. 
2/15/2022 |  IOC Facing Questions Over Injuries To U.S. Snowboarder Julia Marino (Front Office Sports) The International Olympic Committee is facing questions whether it caused Team USA athlete Julie Marino to injure herself due to IOC-mandated changes to her Prada-sponsored snowboard.

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