Golf

Millennials Are Saving Golf by Rebranding It (Bloomberg) This is about brand building, “bland” building, legacy disruption, social change, racial equality, streetwear’s triumph, Covid’s wake and flogging endless gear to the Alphabet Generations.

True Spec Golf Opens Denver Custom Fitting Studio (SGB UPDATE) True Spec Golf announced that its seasonal Denver studio would open on May 24 for the 2022 season.

Five Iron Golf Tees To Open In Cleveland (SGB UPDATE) Five Iron Golf signed a lease at 1101 Euclid Avenue in Euclid Grand, OH, occupying approximately 16,000 square feet of ground-floor retail space; this is its second location in Ohio and the seventh in the Midwest with three current Chicago locations and two more in development in Michigan.

Thomas Wins PGA Championship and Surprise Bonus as LIV Spurs Golf Pay (Sportico) After shooting a five-under 275 and surviving a three-hole playoff at Southern Hills Country Club in Tulsa, Okla., Justin Thomas walked away with the PGA Championship’s Wanamaker Trophy and the second major of the year, but every player won, as the buckets of money sloshing around professional golf continued to get dumped in golfers’ bank accounts.

Nike Signs No. 3 Amateur Rachel Heck as 1st NIL Golf Athlete (Front Office Sports) Nike is wasting no time locking in one of women’s golf’s brightest young stars. Stanford’s Rachel Heck is signing with the sportswear giant to be its first NIL golf athlete, she announced on her social pages.