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SBRnet and the Sports Market Analytics Platform provide a comprehensive online platform of nationwide sports business data focused on sports fans and sports participation for analytics, sports marketing, and strategic planning, SBRnet uses syndicated custom and proprietary research for professional and college sports, consumer research, industry reports, and licensed industry articles. The service features extensive sports data research focuses on 19 professional, college and minor league sports along with custom reports covering sports participation, the fan market, and behaviors, venues, sponsorships, expenditure on sporting goods, brand preference, and more. SBRnet is used extensively by over 260 leading colleges and universities as an integral part of their sports management, marketing and general business curriculum.

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News

(Associated Press (AP))

MLB All-Star Game has slight drop in viewers despite having its first swing-off NEW YORK (AP) — Baseball’s All-Star Game — which featured the contest’s first swing-off to determine the winner — averaged 7,185,000 viewers Tuesday night on Fox, according to Nielsen.

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7/17/2025 |  MLB All-Star Game has slight drop in viewers despite having its first swing-off (Associated Press (AP))
7/17/2025 |  Lululemon Inks Franchise Partner to Enter Market in India (SGB UPDATE)
7/17/2025 |  Olivia Miles decided to skip WNBA draft and stay in college for one more season (Associated Press (AP))
7/17/2025 |  NFL, Fanatics Antitrust Lawsuit Over Amazon Sales Dismissed (SGB UPDATE)
7/17/2025 |  Caitlin Clark sidelined again with another injury heading into All-Star weekend (Associated Press (AP))

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Latest Blog Posts

Tuesday, June 17, 2025

The ‘attention equation’: Winning the right battles for consumer attention

Anyone who has spent too much of an evening trying to choose between entertainment options or ping-ponging back and forth between their TV screen and their phone while attempting to watch a new show or movie knows how many different forms of media are fighting for their attention.

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Golf’s Data Problem: Why OWGR Needs a Resolution with LIV

Monday, May 12, 2025

America's Soccer Revolution: 5 Viewing Trends Poised to Make World Cup 2026 a True Watershed Moment

Wednesday, May 7, 2025

Report: Consumers Willing to Spend More for Brands if Prices Increase

Friday, April 25, 2025

2025 Market Research Trends

Wednesday, March 12, 2025

Global Sports Buzz Rankings 2025

Monday, March 3, 2025

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My First Job In Sports
My First Job in Sports Web Series is available in both video and audio versions, this content is focused exclusively on helping students that are interested in getting that first job in sports and how others have been able to break in.

Sports Markets

For anyone who wants to understand the business side of sports, our Sports Data and Information hub is the source where we share cool info about sports market research and analytics. Here, you can explore the dynamic world of sports analytics with our inclusive platform, offering insights into over 65 categories of sports business data, consumer behavior, and marketing trends. As leaders in the sports analytics market, we provide a valuable resource for key stake holders, professionals, and academics through our sports business resource center so you can Improve your understanding of the sports industry with us!

Sports Law Expert

A media outlet designed to communicate the availability of sports law experts to the legal community. One of the blog’s goals is to share news and insights about sports law experts, whether they are attorneys or expert witness, that will help you the lawyer make the best possible decision about who you want to retain.

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Sports Market Data

A comprehensive guide to all relevant data, organized by key segments, Sports Fandom, Sports Participation, Consumer Sports Equipment Purchases, plus exclusive data and insights for Sports Gambling, Fantasy Sports, Sports Gaming, traditional and streaming media and post pandemic attendance at live sporting events.

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Sports Business Resource Center

A full menu of business contacts, social media figures to follow, sports business books every college student should read, Sports Business Podcasts, SBRnet in the Classroom, and much more.

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SBRnet Mega Search

Our super-powered search engine helps you find the related articles, directories and all related materials you’re looking for easily and quickly to start your research and analysis.

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SBRnet Newsletter

SBRnet publishes a monthly newsletter featuring analysis of our newest data and interviews with librarians and professors. Click here to see all our back issues.

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My First Job In Sports

Looking to launch your career. See and hear how to do it from professionals who have already done it in our video/audio podcast series, hosted by SBRnet’s own Neil Schwartz and Dr. Ashley Gardner from Temple University.

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Team, Player Stats

Our curated selection of the best websites and resources for team and player statistics, analysis and projections.

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