In the latest edition of SBRnet in the Classroom, SBRnet President and 26 year veteran of Marketing Research, Neil Schwartz was invited to speak to the Sport Marketing Class taught by Dr. Jonathan Casper, Associate Professor at North Carolina State University. During the class, Neil discussed a variety of subjects that were focused on the process of using data and research as part of the market planning and strategic process. We spent time talking about process and selecting the right data for the right application. We also looked at specific segments of data and how to use it to tell a good story.
To view the session click here: https://youtu.be/PVNam7IFBWE