Sitka Gear reported it will open its third brick-and-mortar storefront in The Battery Atlanta, with a grand opening for the community on February 24.

“We’re expanding our footprint to bring Sitka’s innovation and passion for the outdoors to the Atlanta community,” said Alley Ray, retail experience manager for Sitka Gear. “Our gear is designed to excel in any environment, and the Atlanta store allows us to provide enthusiasts with a unique, hands-on experience to explore the difference our gear can make in their outdoor adventures.”

The Atlanta store joins previously opened stores in Bozeman, MT and Dallas, TX. The company said the “store’s design echoes the rugged yet refined nature of Sitka’s product lines, offering customers the most authentic Sitka Gear experience.”

W.L. Gore & Associates, the advanced materials company known for manufacturing Gore-Tex fabrics, is the parent company of Sitka Gear.

Image courtesy Sitka Gear