Camping World reported that the company would not renew its title sponsorship of the NHRA (National Hot Rod Association) drag racing series when its contract ends at the close of 2024.

The sponsorship includes Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle programs.

Jeffrey Young, NHRA’s VP of marketing and communications, told Autoweek, “Our contract expires at the end of next season. They let us know that they’re not going to renew that at the end of 2024. They said they’re going to invest that (money) in their employees.”

In 2020, Camping World took over the title sponsorship from longtime NHRA sponsor Coca-Cola.