SBRnet FanChoice is the new name for our annual study of sports fans. The new name reflects an analysis of brand preferences among fans for a wide range of consumer products most likely to sponsor sports teams and events. This data will be combined with continuing analyses of demographics, sponsorship attitudes, social media, TV and online viewership, fantasy sports, and logo apparel. SBRnet FanChoice reflects our continuing effort to lead the way in providing the most comprehensive analysis available of the sports fan and sport sponsorship marketplace.

Top-line SBRnet FanChoice reports will be available in early January of 2016; complete analytical reports will be available in February. Look for more specifics as this year progresses. SBRnet’s goal is to provide a complete analytical profile of sport sponsorship in order to enhance sport business education.