Sports Business Research Network is a leading provider of sports marketing research in the United States. We offer an all-encompassing perspective on the sports business, drawing upon syndicated and custom proprietary market research, industry reports, and licensed industry articles. SBRnet is the ultimate platform if you’re looking for research on sports participation, the fan market, and expenditure on sporting goods. Trusted, reliable and easy to access, organizations nationwide rely on SBRnet, including 80% of the top ranked business schools.
President and CEO
Richard (Dick) Lipsey is the founder, president, and CEO of SBRnet. In addition to managing the company, Dick directs the subject matter and analysis of all research conducted by SBRnet. He has extensive experience in the sports business, market research, and consumer goods industries; and has been a major contributor to the field of sports market analysis throughout his distinguished career.
Dick began his sports business career during the seventies, when he became vice president and director of the Leisure Time Research Division of Audits & Surveys, Inc., a leading market research firm located in New York City. Dick created and managed continuing syndicated studies of consumer attitudes and behavior for the sporting goods industry. While at Audits & Surveys, Inc., Dick introduced the concept of syndication to the sports industry for consumer studies and retail auditing programs for golf and team sports equipment.
During the 1980’s, Dick served as the director of sports research for The NPD Group in Port Washington, New York, where he created and implemented ongoing point-of-sale research programs and managed the development of syndicated consumer studies of the sporting goods market.
It was during this time that Dick founded Sports Market Place, a sports industry directory that became the standard for directory publishing, serving all segments of the sporting goods and sport marketing industries. Dominating the market for more than 16 years, the directory included more than 10,000 organizations and 27,000 executives. Dick sold the directory in 1996 to set up SBRnet.
Prior to the sporting goods industry, Dick was a marketing research director for three leading consumer goods companies: Motorola, Inc. (Chicago); Helene Curtis Industries, Inc. (Chicago); and Liggett & Myers (now The Liggett Group) (New York).
Throughout his career, Dick has been involved with all segments of the sports industry, including manufacturers, retailers and organizations. Among his many achievements in the industry was to develop, while at The NPD Group, a study of sports participation to the National Sporting Goods Association, which today is still the industry's leading continuing study of sports participation.
Dick holds an MS in business from The Wharton School, University of Penn; an MBA from the University of Chicago School of Business; and has taken graduate work in psychology at DePaul University. He authored the textbook The Sporting Goods Industry, which was published in May 2006, and has been listed in Who's Who in the East and Who's Who in Advertising.