SMA Interactive

What is SMA Interactive?

SMA Interactive is a new premium service, allowing users to create their own analytical tables from SMA’s database.  The initial series of three parts. The first part features SMA’s Brand Share Index analyzed by Demographics, Media and Sponsorship. The Demographic segment (in the “Column Headings” box below) is now available. Media and Sponsorship segments will be added on or before September 30, 2017.

The Select a Team pull-downx is not yet populated, but will be within the next 60 days. This will allow users to focus not only on a league, such as the NFL, but also reports for specific teams in each league; teams will be included based on sample size.

How to subscribe to SMA Interactive

MA Interactive is available exclusively for SMA subscribers, and requires a subscription to our Brand Share Index premium service.

For current Brand Share Index subscribers, the annual cost of SMA Interactive is and additional $450/year (until December 31, 2017) and $550/year after January 1, 2018. If you subscribe to our regular service but not to the Brand Share Index (BSI), you need to purchase BSI for one-time, in perpetuity cost of $900. Please contact us if you need more information or would like to expand your current SMA subscription to include SMA Interactive.

What is SMA Interactive's BRAND SHARE INDEX?

SMA Interactive’s BRAND SHARE INDEX enables users to compare how well a brand performs within a particular demographic segment of the total fan base relative to how the same brand performs among all fans in the same sport category.

It is calculated by dividing the brand’s percentage share within a segment, such as “males” by the brand’s percentage share among all fans within a sport category (listed in the “Select a Sport” column below. For example, if a brand’s overall share is 10.0% and the same brand’s share among males is 15.0%, then the Brand Share Index (BSI) for males is 150.

Here’s how to execute a report, and all other reports you might want to create:

  1. Select a sport in the Select a Sport box.
  2. Select a Brand Segment (select one).
  3. Select a Row Heading (select as many as you want. If you don’t want all brands, but you want more than one brand, highlight the first brand in the menu, then hold down the "ctrl" key an highlight all other brands you want to compare.
  4. Select a Column Heading, using the same procedure as described in step 3 above.
  5. Click on Search Brand Info to view a bar chart and accompanying table with the summary data.

(NOTE: Only NBA is available for demo purposes. To access all sports, you must add the Brand Share Index and SMA Interactive to your subscription. Call SBRNet at 609-896-1996 for more information.)

About Us

SBRnet serves any individual or organization with an interest in the business of sports with "one-stop" access to multiple resources, including Industry-developed Market Research, Government Statistics, Facility Reports and News, International Market Publications, Customized Research, and Directories

Only SBRnet provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.

Contact Info

Phone: (609) 896-1996
Email: richard@sbrnet.com
Address: PO Box 2378 • Princeton, NJ 08543


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