Methodology


Sports Fan Market: Survey Methodology

Sports Fan Market is a statistical study of 16 sports attended or viewed from October to September each year. The consumer survey was conducted online in October among a representative panel of U.S. consumers age 13 or older. A total of 73,693 panel members were sent an email invitation with a link to complete the survey.

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The Sporting Goods Market (Products): Survey Metholdology

This report presents projections of consumer purchases from an online survey conducted in each February among a representative panel of over 55,000 households.All products are based on purchases during the calendar year (January-December). Projections of sales were based on 118.7 million households.

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Participation: Survey Metholdology

A. Sampling

For "Sports Participation in 2010: Series I," an online panel of more than 41,000 households maintained by TNS was used. The panel is balanced on characteristics determined to be key indicators of general purchase behavior, including household size and composition, household income, age of household head, region and market size

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About Us

SBRnet serves any individual or organization with an interest in the business of sports with "one-stop" access to multiple resources, including Industry-developed Market Research, Government Statistics, Facility Reports and News, International Market Publications, Customized Research, and Directories

Only SBRnet provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.

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