Sports Fan Market: Survey Methodology
Sports Fan Market is a statistical study of 16 sports attended or viewed from October to September each year. The consumer survey was conducted online in October among a representative panel of U.S. consumers age 13 or older. A total of 73,693 panel members were sent an email invitation with a link to complete the survey.
The Sporting Goods Market (Products): Survey Metholdology
This report presents projections of consumer purchases from an online survey conducted in each February among a representative panel of over 55,000 households.All products are based on purchases during the calendar year (January-December). Projections of sales were based on 118.7 million households.
Participation: Survey Metholdology
For "Sports Participation in 2010: Series I," an online panel of more than 41,000 households maintained by TNS was used. The panel is balanced on characteristics determined to be key indicators of general purchase behavior, including household size and composition, household income, age of household head, region and market size