Introducing SBRnet’s Brand Share Index (BSI)


We are pleased to announce SBRnet’s new Brand Share Index (BSI) premium service. The new service provides extensive consumer product brand share market analytics for each of the following sport categories in our regular reports: NFL, NBA, NHL, MLB, MLS, College Football, College Basketball, NASCAR, Golf, Tennis, Running, Mixed Martial Arts and Soccer-non-USA.
 
Because they cover general consumer product brands, BSI reports significantly extend SBRnet’s value beyond sport management educators to also include business educators focusing on sponsorship, marketing and media. BSI reports lend themselves both structurally and content-wise to interesting and engaging classroom exercises relating to marketing and sponsorship.
 
FREE SAMPLE REPORT
Brand Share Index reports are available exclusively for SBRnet subscribers. To view a sample BSI report (whether or not you subscribe to SBRnet), just ask for one by contacting us at info@sbrnet.com or call 609-896-1996.

SERVICE DESCRIPTION & BENEFITS:
 
For each sport category, brand share data for 15 consumer product categories is provided: Automobiles, Auto Insurance, Rental Cars, Credit Cards, Cell Phones, Cell Phone Communication Services, Tablet Computers, Running Shoes, Basketball Shoes, Cross-Training/Fitness Shoes, Domestic Airlines, Brokerage Services, Soft Drinks, Energy Drinks and Sports Drinks. In addition, BSI also includes two separate total fan market reports.
 
Brand Share Index is our way of responding from a data standpoint to a dramatically more complex, expanding sports media and sponsorship landscape over the past 15 years:
  1. Sports Media has changed from largely TV-driven to a much more complex multi- media environment involving TV, social media, streaming, Team and venue website enhancements.
     
  2. Rapidly expanding major league rights fees create a more challenging environment for other sports rightsholders to attract wealthiest sponsors.
BSI reports allow users to match demographics and media behavior of sports fans with demographics and media behavior of brand owners who use these products in their everyday life experience…the cars they drive, the insurance they buy, the credit cards they prefer, the shoes they wear, and the soft drinks they prefer.
 
BSI reports enable rightsholders and potential sponsors to create a much more targeted sponsorship program designed to take full advantage of the rightsholder-sponsorship relationship for mutual benefit.  BSI allows users to focus on common factors that exist between sports fans and brands…how they view sports, how they feel about sponsor products, what media forms they prefer and what are their demographics across the entire media spectrum. All this contributes towards maximizing mutual benefits of sports sponsorship.
 
Examples abound in BSI data about how brands differ markedly in profiles and media habits. Brands with essentially the same share of market often differ sharply with respect to demographics and media habits. Brands which are equally popular among fans of one sport often differ significantly with respect to demographics and media habits. Here are the kinds of questions whose answers can be found in BSI reports:
 
What brands dominate their respective categories?
What brands are most popular among streamers?
What brands are most popular among Facebook followers? Twitter Followers?
What brands are most popular among college football Fans? NFL Fans?
What brands are most heavily concentrated geographically?
What brands are most popular among millennials?
What brands are most popular among fans who attend games?
What brands are most popular among fans most likely to be influenced by sport sponsorship?
What brands are most popular among women?
What brands are most popular among fantasy players?
What brands are most popular among Power 5 College Conference fans?

 
CONSUMER BRAND COVERAGE:
AAA
Adidas
Alamo
Allstate
Amazon
American Airlines
American Express
Apple
Asics Tiger
Asus
AT&T
Avis
BMW
Brooks
Budget
Buick
Charles Schwab
Chevrolet
Coca-Cola
Coke Zero
Converse
Dell
Delta
Diet Coke
Diet Pepsi
Discover
Dodge
Dollar
Dr. Pepper
DraftKings
E*trade
Edward Jones
Enterprise
Facebook
FanDuel
Farmers
Fidelity
Ford
G2
Gatorade
GEICO
GMC
Hartford
Hertz
Honda
HTC
Hyundai
Jeep
Jet Blue
Jordan
Kia
KickStart
LG
Liberty
Mastercard
Merrill Lynch
MetroPCS
Microsoft
Monster Energy
Morgan Stanley
Motorola
Mountain Dew
National
Nationwide
New Balance
Nike
Nissan
Nokia
Pepsi
Powerade
Progressive
Puma
Raymond James
Red Bull
Reebok
Rockstar
Samsung
Saucony
Scottrade
Skechers
Southwest
Spirit
Sprint
Sprite
Starbucks (Energy)
State Farm
Straight Talk
TD Ameritrade
T-Mobile
Toyota
TracFone
Travelers
Twitter
United
USA Airways
USAA
Verizon Wireless
Virgin Mobile
Visa
Vitamin Water
Wells Fargo
Posted: 5/13/2016 3:51:03 PM

About Us

SBRnet serves any individual or organization with an interest in the business of sports with "one-stop" access to multiple resources, including Industry-developed Market Research, Government Statistics, Facility Reports and News, International Market Publications, Customized Research, and Directories

Only SBRnet provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.

Contact Info

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Email: richard@sbrnet.com
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