Fantasy Sports Analytics

SBRnet’s new analysis of fantasy sports activity on a sport-by-sport basis is now posted.

To obtain this information, fans in each of nine sport categories (NFL, NBA, NHL, MLB, MLS, College Football, College Basketball, Golf and NASCAR) were asked about the level of involvement in both season-long and short term/daily fantasy activity.
Posted: 7/20/2016 11:25:57 AM


Recent Site Additions: College Football Favorite Team Rankings, Sport Participation Summaries, Expanded Product Coverage

All statistical tables for Participation and Sporting Goods have been updated to reflect information for 2015. Several new statistical tables have been added. New fan studies for eSports, addition of Snapchat to our social media coverage. More additions coming to Brand Share Index (BSI) Reports for 2016.
Posted: 6/27/2016 9:31:00 AM


Introducing SBRnet’s Brand Share Index (BSI)

We are pleased to announce SBRnet’s new Brand Share Index (BSI) premium service. The new service provides extensive consumer product brand share market analytics for each of the following sport categories in our regular reports: NFL, NBA, NHL, MLB, MLS, College Football, College Basketball, NASCAR, Golf, Tennis, Running, Mixed Martial Arts and Soccer-non-USA.
Posted: 5/13/2016 3:51:03 PM


Logo Apparel Buyers Most Responsive to Sport Sponsor Products Generally

Considering three groups of involved sports fans…those who frequently attend games, those who frequently view games online or particularly, or those who purchase sports logo apparel…all three groups are highly responsive to sports sponsors generally, based on an analysis of SBRnet’s Sponsorship Influence Index*. Among the three groups, fans who purchase logo apparel are the most responsive, suggesting that sports sponsors could benefit by working with logo apparel producers in an effort to identify fans who buy their apparel.

Posted: 5/13/2016 12:12:02 PM


Brand Share-of-Market Adds New Dimension to SBRnet’s Sport Sponsorship Analytics

A potential sponsor’s share of market can significantly affect their decision as to how to respond to sponsorship proposals from sports organizations. Market share affects not only whether or not to implement a sponsorship…it also affects their message content and their media choices used to activate the sponsorship. Marketing strategies designed to protect a brand’s top market position often differ in form and content from strategies designed to increase a brand’s minor position in the market.
When sports organizations seek to attract consumer product sponsors, knowledge of the prospective sponsor’s share of the market is a critical factor in creating the most effective solicitation.
Posted: 4/11/2016 5:52:36 PM


Brand Share-Of-Market Update

We’re excited to announce that we’ve added four new sport categories to our Brand Share-of-Market data., all of which are accessible from the “Brand Share-of-Market” link in the gold bar near the top of any page.
Posted: 3/9/2016 2:29:25 PM


SBRnet Introduces Brand Share-of-Market Analytics

One of the most important considerations facing sports sponsors is how well their brand is already accepted by sports fans, which is reflected by a brand’s share of market (e.g. a particular brand’s percentage of all users among fans of a specific sport category). The degree of a brand’s share of market not only dictates the marketer’s overall strategy when deciding whether to sponsor a sport altogether; it also strongly influences their choice of broadcast, social and print media used to activate a sponsorship.

Posted: 2/19/2016 12:47:29 PM


Latest Sports Fan Market Trends Reflect a Changing Environment

In many ways 2015 can be considered a landmark year for the business of sports. It was a year featuring rapid technological advances at sports venues, substantial growth of online viewing, substantially increased social media activity, an expanding market for sports logo apparel, and increasing involvement in fantasy sports, all occurring while the total fan base remained relatively stable.

Updating SBRnet’s Fan Market Report content is progressing on schedule, with all 2015 information to be posted on or before February 15. Most information for all individual sport categories has already been posted. Some summary tables have been completed (attendance, total fan market trends, fantasy sports, tv viewership, total logo apparel trends and the Sponsorship Influence Index.

Posted: 2/1/2016 2:29:06 PM


Social Media, Online Viewing, and Logo Apparel Purchasing Increased for NFL Fans in 2015

The most recent results of SBRnet’s 2015 Fan Market Study are in the process of being posted, however, we would like to share an interesting preliminary analysis of data from NFL fans. For these fans, several major segments of the market exhibited strong gains, notably online viewing, social media engagement, logo apparel purchasing, and favorable attitudes toward sponsors. This Newsletter is the first in a series of three issues that will feature 2015 SBRnet Fan Market Study highlights.
Posted: 1/15/2016 12:38:42 PM


NFL, MLB Fans Differ With Respect To Sponsor Influence

SBRnet’s Sponsorship Influence Index (SSI)
One of the most widely used SBRnet datasets is our exclusive Sponsorship Influence Index (SSI), which reflects the degree to which fans are likely to purchase a sponsor’s product. The Index is developed as follows:

  1. All Fans ages 13+ interviewed in our annual nationwide Fan Survey were asked to rate (on a five point scale, from “Extremely Likely” to “Not at All Likely”) to purchase a product or service offered by a specific sport’s sponsor.
Posted: 11/9/2015 9:44:24 AM


The Number of NBA Fans using Facebook Exceeds Fans using Twitter, but Twitter Fans’ Usage is More Frequent

Charts 1-4 below reflect Facebook and Twitter usage and frequency among NBA fans. Comparisons between the two social network sites are shown for:

  • All fans (Charts 1-2)
  • Frequent TV Viewers: Fans viewing 16+ games/year (Chart 3)
  • Frequent Attendees: Fans who attend 4+ games/year (Chart 4)
Posted: 10/6/2015 9:29:36 AM


Consumer Brand Demographics Vary Even Within the Same Product Category

Charts 1-3, focused on running/jogging shoes, illustrate the importance of examining demographic profiles of individual brands. The significance of this lies in the fact that, when teams and media programmers solicit sponsors, it can be most helpful if they are aware of brand profiles for various brands within a product category. For example, a west coast team seeking sponsors may find a product isn’t popular nationally but it is very popular in their region. Or the team may find a product that isn’t popular overall, but very popular within a particular age group that is similar to their team’s fan base.
Posted: 9/11/2015 11:43:51 AM


SBRnet’s Fan Market Study Renamed SBRnet FanChoice, Reflecting Expanding Sponsorship Coverage

SBRnet FanChoice is the new name for our annual study of sports fans. The new name reflects an analysis of brand preferences among fans for a wide range of consumer products most likely to sponsor sports teams and events.
Posted: 9/11/2015 11:36:50 AM


The Millennials

One Might Ask if Millenials Are A Homogeneous Group With Respect To Sport Participation and Consumption?  Our Answer Is “That Depends”
According to the Pew Research Center, in 2015, the millennial generation is projected to surpass the Baby Boom generation as the largest living generation in the US. Millennials, defined as between the ages of 18 to 34, are projected to reach 75.3 million, surpassing the projected 74.9 million Boomers (ages 51 to 69) while the Gen X segment (ages 35 to 50 in 2015) is projected to outnumber the Boomers by 2028.
Posted: 7/24/2015 3:38:36 PM


New Search Access Point Enhances Immediate Awareness of All SBRnet Content

A highly visible SEARCH has been added to the SBRnet home page directly below the slide-show. The search is entitled “Article/Research/Venue Report Search.” We encourage subscribers to alert faculty and students to this new feature. Among other benefits, new students who are not familiar with SBRnet can very quickly use it to discover the wide range of valuable information that is immediately accessible.
Posted: 7/24/2015 3:24:16 PM


SBRnet Navigation Enhancement and Content Expansion

A Topic Index page has been added, significant enhancements have been made to the navigation bar, and new pages have been added.

Posted: 7/6/2015 10:21:13 AM


Youth Sports Participation Declines Significantly From 2010 to 2014

According to the latest data from the National Sporting Goods Association (NSGA) despite a two percent increase in in the number of 7-17-year-olds from 2010 to 2014, youth participation in sports, fitness, and recreation activities has declined for almost every physical activity during these four years.

Posted: 7/6/2015 10:08:52 AM


Video Games Becoming a Spectator Sport

Sports Venue Tech
May 1, 2015

London — The video game, Call of Duty, is increasingly becoming a spectator sport, The Telegraph of London said It’s one of several 'eSports’ that are streamed live online and watched by millions around the world.

To Callum Swan it is a profession. Swan, or "Swanny" to give him his gaming name, who is 22 and comes from Durham, is one of the dozen or so professional CoD players in Britain, and among the top 15 players in the world. Swanny was with the three other members of Team Epsilon.
Posted: 5/1/2015 2:24:04 PM


Analytics Used To Help Keep Fans Engaged

Sports Venue Tech
May 1, 2015

Tampa, Fla. — The technology does not yet exist that can tell the Tampa Bay Buccaneers which quarterback to take with the No. 1 overall pick in the NFL draft or show the Tampa Bay Rays how to fill the David Price-sized hole in their rotation.

There is data, however, that could help the Tampa Bay Lightning figure out which season ticket holders they might be in danger of losing or which parts of Tropicana Field fans (and their dollars) are avoiding, the Tampa Bay Times said.
Posted: 5/1/2015 2:15:52 PM


About Us

SBRnet serves any individual or organization with an interest in the business of sports with "one-stop" access to multiple resources, including Industry-developed Market Research, Government Statistics, Facility Reports and News, International Market Publications, Customized Research, and Directories

Only SBRnet provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.

Contact Info

Phone: (609) 896-1996
Address: PO Box 2378 • Princeton, NJ 08543

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